Entrepôt Training Institute
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SALES + AI

Sales Professional with AI Course

Master AI skills for the future of work.

Training durationAs per ETI schedule
DeliveryFace-to-face or virtual instructor-led
ProgrammeProfessional certification
Course summary

Build expertise that creates measurable value.

Sales is evolving rapidly, with Artificial Intelligence transforming how organisations identify prospects, engage customers, and drive business growth. Modern sales professionals need more than traditional selling skills—they need to leverage AI to improve productivity, personalise customer interactions, and make data-driven decisions. The Sales Professional with AI programme combines proven sales methodologies with the latest AI-powered tools and techniques. Participants will learn the complete sales cycle— from prospecting and lead generation to negotiation, closing, and customer relationship management—while discovering how AI can streamline workflows, automate routine tasks, and enhance sales performance. Designed with a practical, industry-focused approach, this programme equips learners with the skills to thrive in today's technology-driven sales environment.

01

WITH AI COURSE?

02

Master the complete sales process from prospecting to closing.

03

Learn consultative selling techniques used by leading organisations.

04

Discover how AI enhances sales productivity and customer engagement.

05

Build practical skills in CRM, sales automation, and AI-driven analytics.

06

Develop workplace-ready skills through practical exercises and a capstone project.

Entry qualifications

Is this programme right for you?

  • should have:
  • A High School Certificate or equivalent
  • A Diploma or Bachelor's Degree is an advantage.
  • Basic English communication skills
  • No prior sales or AI experience is required
Learner profile

Designed for ambitious professionals.

  • Fresh Graduates pursuing careers in sales and business development
  • Sales Executives and Sales Representatives
  • Business Development Executives (BDEs)
  • Marketing Professionals transitioning into sales
  • Entrepreneurs and Start-up Founders
  • Small Business Owners seeking to increase revenue
  • Customer Relationship Managers
  • Account Managers
  • Retail and FMCG Sales Professionals
  • Real Estate Sales Professionals
  • Insurance and Financial Advisors
  • Freelancers and Consultants
Course content

A practical, structured learning journey.

Each module turns internationally relevant frameworks into skills you can apply in the workplace.

Module 01↗

Programme Content

  • The programme is structured into twelve practical learning areas,
  • covering both traditional sales excellence and AI-powered sales
  • strategies.
Module 02↗

Sales Fundamentals

  • Sales Process
  • B2B vs B2C Sales
  • Sales Mindset
  • Customer Psychology
  • Communication Skills
Module 03↗

Consultative Selling

  • SPIN Selling
  • Challenger Sales
  • Needs Analysis
  • Questioning Techniques
Module 04↗

Presentation & Demonstration Skills

  • Product Demonstrations
  • Storytelling
  • Persuasive Presentations
  • Learn AI. Work
  • Smarter. Grow Faster.
Module 05↗

Negotiation & Closing

  • Handling Objections
  • Negotiation Strategies
  • Closing Techniques
Module 06↗

CRM & Sales Pipeline Management

  • CRM Fundamentals
  • Salesforce, HubSpot & Zoho Overview
  • Pipeline Management
  • Sales Forecasting
Module 07↗

Customer Success & Retention

  • Relationship Management
  • Upselling & Cross-selling
  • Customer Referrals
Module 08↗

AI Fundamentals for Sales

  • Introduction to Artificial Intelligence
  • Generative AI
  • AI Ethics
  • Data Privacy
  • Prompting Fundamentals
  • Practical AI Skills for
  • Every Professional.
Module 09↗

AI Tools for Sales

  • ChatGPT
  • Microsoft Copilot
  • Gemini
  • Claude
  • Perplexity
  • AI Meeting Assistants
Module 10↗

AI-Powered Sales Automation

  • AI for Prospecting
  • Lead Scoring
  • AI Email Writing
  • CRM Automation
  • Meeting Summaries
Learning outcomes

Graduate ready to perform with confidence.

  1. 01Execute the complete sales cycle from prospecting to closing
  2. 02Build and manage an effective sales pipeline
  3. 03Apply consultative selling and negotiation techniques confidently
  4. 04Use AI to research prospects and personalise customer interactions
  5. 05Generate professional sales emails, proposals, and presentations using
  6. 06AI
  7. 07Automate repetitive sales activities while maintaining ethical AI practices.
  8. 08Utilise CRM systems and AI analytics to improve sales performance and decision-making.
Take the next step

Ready to advance your career?

Speak with an Entrepôt programme advisor about upcoming cohorts, delivery options and enrolment.