Entrepôt Training Institute
Corporate Training/Customer Service, Sales & Marketing
ETI · 07.09

AI in Sales & Marketing

This practical program introduces sales and marketing professionals to Artificial Intelligence applications that enhance customer engagement, campaign effectiveness, sales productivity, and marketing decision-making through AI-powered tools and automation.

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Corporate Learning / 2026
Duration1 Day
LanguagesEnglish / Arabic
DeliveryIn-Person / Live Online Instructor-Led
CustomisationAvailable in-house
Course Overview

Practical learning.
Measurable impact.

This practical program introduces sales and marketing professionals to Artificial Intelligence applications that enhance customer engagement, campaign effectiveness, sales productivity, and marketing decision-making through AI-powered tools and automation.

Every ETI corporate programme can be aligned with your organisation's industry, competency framework, business priorities and learner profile. Practical exercises and workplace scenarios help participants transfer learning into performance.

Learning Objectives

What participants
will be able to do.

  1. 01

    Understand AI applications in sales and marketing.

  2. 02

    Improve customer engagement using AI tools.

  3. 03

    Increase productivity through AI-powered automation.

  4. 04

    Apply responsible AI practices in commercial functions.

Who Should Attend

Designed for professionals
ready to progress.

Course Outline

A structured journey
from insight to action.

Facilitated discussion, practical application and workplace-focused learning are woven through every module.

Module↗

AI Fundamentals for Sales & Marketing

  • Introduction to Artificial Intelligence
  • AI Trends in Sales and Marketing
  • Business Value of AI
Module↗

AI-Powered Sales and Marketing

  • AI for Lead Generation and Customer Insights
  • AI for Content Creation and Campaign Management
  • AI for Customer Engagement and Personalization
Module↗

AI Strategy and Responsible Adoption

  • AI Productivity Tools
  • AI Ethics and Data Privacy
  • Building an AI-Enabled Sales and Marketing Strategy
Customised In-House Programmes

Bring this course
into your organisation.

We tailor examples, activities, duration and delivery to your team's operational context and desired outcomes.

Let's design your programme ↗+971 54 417 7480