ETI · 07.08
Corporate Learning / 2026Digital Marketing Essentials
This comprehensive program introduces participants to the core principles of digital marketing, enabling them to develop integrated marketing strategies across digital channels to improve brand awareness, customer engagement, and business growth.
Course OverviewPractical learning.
Practical learning.
Measurable impact.
This comprehensive program introduces participants to the core principles of digital marketing, enabling them to develop integrated marketing strategies across digital channels to improve brand awareness, customer engagement, and business growth.
Every ETI corporate programme can be aligned with your organisation's industry, competency framework, business priorities and learner profile. Practical exercises and workplace scenarios help participants transfer learning into performance.
Learning ObjectivesWhat participants
What participants
will be able to do.
- 01
Understand key digital marketing concepts.
- 02
Develop effective digital marketing campaigns.
- 03
Use digital channels to engage target audiences.
- 04
Measure and improve marketing performance.
Who Should AttendDesigned for professionals
Designed for professionals
ready to progress.
- 01Marketing Professionals
- 02Business Owners
- 03Sales Professionals
- 04Entrepreneurs
- 05Communication Professionals
Course OutlineA structured journey
A structured journey
from insight to action.
Facilitated discussion, practical application and workplace-focused learning are woven through every module.
Digital Marketing Fundamentals
- Digital Marketing Landscape
- Customer Journey
- Digital Marketing Strategy
Website and Content Marketing
- Website Essentials
- Content Strategy
- SEO Fundamentals
Social Media Marketing
- Social Media Platforms
- Content Planning
- Community Engagement
Paid Digital Marketing
- Search Engine Marketing
- Social Media Advertising
- Campaign Planning
Email Marketing & Customer Engagement
- Email Campaigns
- Lead Generation
- Marketing Automation Overview
Analytics and Performance
- Google Analytics Overview
- Campaign Measurement
- Marketing KPIs
Digital Marketing Strategy
- Integrated Marketing Campaigns
- Brand Positioning
- Customer Experience
Future Digital Marketing Trends
- AI in Marketing
- Emerging Technologies
- Digital Marketing Action Plan
Customised In-House ProgrammesBring this course
Bring this course
into your organisation.
We tailor examples, activities, duration and delivery to your team's operational context and desired outcomes.
Let's design your programme ↗+971 54 417 7480