Entrepôt Training Institute
Corporate Training/Customer Service, Sales & Marketing
ETI · 07.07

Cross-Selling & Upselling Strategies

This program equips participants with practical techniques to identify additional sales opportunities, increase customer value, and strengthen customer relationships through ethical cross-selling and upselling.

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Corporate Learning / 2026
Duration1 Day
LanguagesEnglish / Arabic
DeliveryIn-Person / Live Online Instructor-Led
CustomisationAvailable in-house
Course Overview

Practical learning.
Measurable impact.

This program equips participants with practical techniques to identify additional sales opportunities, increase customer value, and strengthen customer relationships through ethical cross-selling and upselling.

Every ETI corporate programme can be aligned with your organisation's industry, competency framework, business priorities and learner profile. Practical exercises and workplace scenarios help participants transfer learning into performance.

Learning Objectives

What participants
will be able to do.

  1. 01

    Identify cross-selling and upselling opportunities.

  2. 02

    Recommend relevant products and services.

  3. 03

    Improve customer value and satisfaction.

  4. 04

    Increase revenue through ethical selling.

Who Should Attend

Designed for professionals
ready to progress.

Course Outline

A structured journey
from insight to action.

Facilitated discussion, practical application and workplace-focused learning are woven through every module.

Module↗

Understanding Customer Needs

  • Customer Buying Behaviour
  • Identifying Sales Opportunities
  • Building Trust
Module↗

Cross-Selling and Upselling Techniques

  • Value-Based Recommendations
  • Handling Customer Objections
  • Closing Additional Sales
Module↗

Sustaining Customer Relationships

  • Customer Retention
  • Measuring Sales Success
  • Action Planning
Customised In-House Programmes

Bring this course
into your organisation.

We tailor examples, activities, duration and delivery to your team's operational context and desired outcomes.

Let's design your programme ↗+971 54 417 7480